Web Analytics Interview Questions: Starting a career in digital marketing can be simple at first, but as time goes on, you’ll realize that whatever digital marketing activity you undertake must be measured and reported on. But how will these digital marketing initiatives be measured?
Using Web Analytics and Google Analytics tools is the answer. Web analytics aids digital marketers in analyzing site performance, comprehending user behavior, and determining which pages work best for their website, generating more traffic and achieving high conversion rates.
Table of Contents
- Top 30+ Web Analytics Interview Questions
- Q1- What Kinds of Information Can Web Analytics Provide?
- Q2- How will you increase online traffic to your website to improve web analytics?
- Q3- Can you describe some of the advantages of using web analytics?
- Q4- What is the definition of event tracking? What are the various components of event tracking?
- Q5- What is Google Analytics, and how does it work?
- Q6- What are Google Analytics Goals, and how do I use them?
- Q7- What do you mean by conversions, and how will you track them with Google Analytics?
- Q7- What does KPI signify in analytics?
- Q9- What is a Goals Funnel?
- Q10- What are the most common ways that Google Analytics tracks your traffic sources?
- Q11- What is the distinction between visits and clicks?
- Q12- How do I use Google Analytics to figure out which of my website’s pages are the most popular?
- Q13- In Google Analytics, what is Behaviour?
- Q14- Exit Rate is defined as?
- Q15- What is the Definition of Search Depth?
- Q16- What do Google Analytics’ ‘Filters’ mean?
- Q17- How can I use GA to get personal information about visitors?
- Q18- How do you figure out where your visitors are clicking the most?
- Q19- What exactly are cookies in Google Analytics?
- Q20- Where do you look for the UA tracking code?
- Q21- In Google Analytics, how do you create a goal?
- Q22- How can I erase goals in Google Analytics?
- Q23- What does Average Load Time mean?
- Q24- In Google Analytics, how do I adjust the session time?
- Q25- What is the GA treemaps report?
- Q26- What kind of traffic makes use of auto-tagging?
- Q27- What do you mean when you say “bounce rate” and “exit rate”? Which is more crucial?
- Q28- What are the many types of reports that Google Analytics may generate?
- Q29- What is the distinction between users and clicks?
- Q30- In Google Analytics, what are ‘Page Views’?
